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Companii mari precum Facebook şi YouTube au adăugat funcţii serviciilor lor de streaming, pe fondul creşterii cererii pentru traficul video online.
Yandex urmează exemplul serviciului Toutiao, al companiei ByteDance din Beijing.
Toutiao are un canal video unde bloggerii pot adouga conţinut, iar un algoritm îl recomandă utilizatorilor, potrivit News.ro
Yandex Zen, care selectează conţinutul pe baza preferinţelor utilizatorilor, va permite bloggerilor să publice video-uri de până la 15 minute.
În timpul testării noului serviciu, popularitatea produselor video a devenit deja mai mare decât a altui conţinut.
Yandex Zen a înregistrat un total de 20 de milioane de vizualizări de filme pe zi, la o audienţă zilnică de 11 milioane de utilizatori.
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