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Dupa ce timp de 20 ani, femeile din Romania au fost „educate” de telenovelele latino-americane, difuzarea de seriale a devenit un business de televiziune profitabil, scrie Daily Business.
Acest lucru a determinat Grupul international de presa Central European Media Enterprises, condus de Adrian Sarbu, care detine PRO TV si Acasa TV, sa investeasca intr-o noua televiziunea, respectiv Acasa Gold, care va fi lansata in aprilie. Nu doar televiziunile exploateaza potentialul serialelor, ci si operatorii de cablu. De exemplu, UPC a introdus recent in oferta sa de canale pachetul Bollywood, care include trei canale TV care difuzeaza filme, seriale si emisiuni de divertisment produse si coproduse in India si in Europa. Citeşte mai departe pe Daily Business
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