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Astfel, în schimbul unui telefon iPhone 4/iPhone 4s sau Samsung Galaxy S2, cei interesaţi vor primi gratuit un telefon nou Lumia 1020 sau Lumia 1520.
Chiar dacă terminalul în sine este gratuit, deal-ul presupune şi semnarea unui contract pe doi ani cu AT&T.
În mod normal, cu contract, Lumia 1520 poate fi cumpărat pentru 200 de dolari, în timp ce Lumia 1020 ajunge în aceleaşi condiţii la un preţ de 100 de dolari.
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