Conform unui studiu realizat de Daedalus Millward Brown, înainte de cea de-a doua ediție autohtonă a Black Friday (ziua celor mai mari reduceri), 4,1 milioane de români auziseră de acest eveniment de shopping și așteptau să vadă care vor fi ofertele retailerilor în acest an. Dintre aceștia, 59,3% și-au manifestat interesul de a cumpăra.
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