În doar câţiva ani, constructorul Dacia cu autoturismele sale ieftine s-a impus pe piaţa automobilelor graţie unui concept inedit ale cărui beneficii ajută acum compania-mamă, Renault, să se menţină într-o perioadă de criză economică. Arnaud Deboeuf, directorul programului Entry Dacia în Europa la Renault povesteşte care este secretul.
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