Comerțul mobil este unul dintre cele mai dinamice sectoare la ora actuală în ceea ce privește dezvoltarea și este inseparabil legat de creșterea achizițiilor prin intermediul aplicațiilor. Utilizatorii de aplicații mobile parcurg de trei ori mai rapid procesul de achiziție și cumpără cu 4,2 ori mai multe produse decât alți utilizatori din diferite canale, potrivit analiștilor de la Bain & Co.
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