Miliardarul chinez Jack Ma, fondatorul gigantului Alibaba şi unul dintre cei mai influenţi oameni din retailul online, crede că produsele de lux contrafăcute în China au, de multe ori, o calitate superioară originalului pe care îl copiază, ceea ce complică eforturile de combatere a contrafacerii şi pirateriei.
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